Logos and its Kind...
SIGN SYMBOL LOGO
Within semiotics, anything that is used for human communication is defined as a sign: gestures, facial expressions, poetry, rituals, clothes, food, music, morse code, marketing, commercials, film, etc. Signs are important because they can mean something other than themselves.
Stop means Stop, Apple means Apple, Crown means Crown.
Stop means Danger, Apple means Healthy, Crown means King
The interpretation of a sign is dependent on the context in which it is used, its relationship
to other signs, and its environment.
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| Stop sign in India |
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| Stop sign in China |
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| Tunsia, Niger and China |
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| different caution signs |
There are numerous relationships that can exist between signifier and signified. We can
have the same signifier with different signifieds and different signifiers with the same signified.
Above logo is the good example of signifers in the same signified.
A symbol whose meaning transcends the tangible realm of simple one-to-one relationships. History, culture, and tradition all play a role in creating metasymbols, such a s the dove with an olive brach as a symbol for peace. For certain audiences, religious and magical sugns and symbols take on these properties. |
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Criteria for a Successful Logo
Visibility is of the logo is the most important factor in making strong appeal among people.
You may see a different identity among the logos deals in the same domain.
Above logos are the best example of simplicity and Universality.
Evolution of logos
A few conventional and trends
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Shape containers logos
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| Big mark, little logotype |
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Big logotype, little mark |
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| Mark within logotype |
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| Typographic logos |
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